Yet according to Gartner research, 63% of marketers face a moderate or significant challenge in delivering personalized experiences to customers. Scaling the delivery of personalized content and experiences is one of marketing’s most important roles in driving effective digital experiences, and it’s imperative to align personalization approaches to overall multichannel marketing objectives. An assessment of team skills, tools and processes needed to support digital marketing objectives - and a plan for closing gaps in performance.Improving lead quality, driving increased sales among identified leads and increasing brand awareness are all key digital marketing objectives tied to the goal of new customer acquisition. A detailed roadmap that lays out near-term digital marketing program objectives, as well as longer-range performance achievements.Digital marketing leaders, for example, set and oversee budgeting, hiring, technology selection and campaign planning in support of strategy execution. A clearly scoped and defined set of responsibilities for the digital marketing team and leadership.A resulting marketing objective might be to drive customer engagement or cross-sell/upsell customers. For example, an impetus to increase profit could translate into a business objective of increasing customer lifetime value. A vision for the role that digital marketing strategy and execution plays in driving enterprise growth.There is no single digital marketing strategy framework, but key components of any digital marketing strategy include:
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